Guaraná, the carbonated drink by Backus, trusts Hooptap to introduce the perfect ingredient to its promotional campaign of September 2015: gamification. The brand launched a campaign to inform its young segment about the new labelling for its cans and bottles that remind of that of its beginning as a brand.
Guaraná, which is known for creating advertising noise around its products, goes one step further this time by creating a ludic interaction with its fans. To do so, it creates RetroGames.
In the campaing, the brand icon goes back in time to bring the first packagings and, therefore, adopts a “retro” style. The content strategy in Guaraná social networks prepares the scenario to present the main ingredient of the campaign: a web portal for Guaraná fans, designed for the occasion.
GuaraGames are classic arcade games designed in 8bits that remind of the 80’s.
Hooking 8bit games
RetroGames is a project in the form of a web portal that Guaraná designs for the occasion. The space has a gamified environment built by Hooptap with brand elements: GuaraGames. Classic arcade games designed in 8bits that remind of the 80’s.
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