Our Projects

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Consum - Danone

Retail Customer Engagement

Tu Reto Danone with Consum Consum, the foremost Spanish food retailer, decided to work with Hooptap to boost its loyalty program with a Danone product campaign. Danone, a multinational food-products corporation, wanted to launch a campaign to familiarize users with their products on a Consum's environment. Its goal was to increase participants purchases by a 20%. To do so, the brands used Hooptap's gamification platform to interact with their customers, inform them ...

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Consum - Danone
Rtve

Rtve

Tv Audience Engagement

RTVE decided to work with Hooptap to launch MasterChef’s companion app: the mobile app that has allowed spectators to interact and participate actively in the show. A wide range of games allowed users to enjoy their favourite show even more: discovering cooking tricks, learning curiosities about food, knowing more about famous chefs, guessing the right ingredients of a recipe, winning fun badges...

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Heineken

Customer Engagement

Hooptap created a mobile app in order to achieve the brand's objective and promote the new product, Radler 00, in a fun and rewarding way, thanks to gamification. The app was based in the moles game. Users competed with each other with direct challenges, or with a leaderboard, accumulating points. On the way, they won discount coupons as a reward for their activity. This way, the brand established a reciprocal relationship with its users through a fun, engaging environment.

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Heineken

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