M-Commerce: Platforms to sell via smartphones
M-Commerce is nothing but the logical evolution of e-commerce. The social phenomenon of online purchase has experienced a significant evolution in the last few years. Everyone is aware that users have mobile phones with them in each and every moment of their lives. As a consequence, companies feel the necessity of taking the purchase experience, previously moved from physical shops to computers, from computers to mobile devices. Thus appears m-commerce.
M-commerce: from the origins to the present
Believe it or not, the first purchase made via a text message took place in Helsinki in 1997, through Coca-Cola’s vending machines. But the determinant factor that actually boosted the development of m-commerce platforms was the fact that companies realized the importance of mobile devices in users’ purchase habits. For example, they noticed an increase in the use of phones during an offline purchase to check prizes online.
A text message by a clothing company, an e-mail with exclusive discounts and offers, or a newsletter with trendy cinemas, any of them can set the beginning of a purchase experience from a mobile device. But users themselves can also be the ones to start the m-commerce experience through an Internet search, looking for websites adapted to the visualization on mobile devices or through the download of apps exclusively designed for a brand or company.
In recent times, purchases done through m-commerce platforms increased dramatically. In the case of the retail channel, 6 out of 10 sales were done through it. However, according to the I Study on Mobile Commerce in the Spanish Fashion sector, published by Corpora360 and Acotex, only 29% brands have their own app.
Apart from the increase in smartphone consumption, the demand of paid apps, technological developments in devices or the increase in user confidence with regard to online purchases, we find reasons that are much more logical.
M-commerce platforms allow users to experience a fast, simple and straightforward purchase, made anywhere and at any time, without limitations.
These are not the only advantages: m-commerce has also become a way for the brand to know customers. Purchases via mobile phone offer a great amount of information about consumers since, unlike other devices, smartphones are generally used by one only individual.
This information helps companies generate a unique purchase experience for its users, achieving a higher level of engagement and a higher number of commercial transactions.
M-commerce platforms: Which ones are the most used?
Due to this new situation, some of the most powerful platforms adapted their solutions for purchases via smartphone. The responsive design and usability go hand-in-hand to offer the best experience from any platform and to increase their sales.
This is one of the most important platforms in Spain. It was created to get brands and companies closer to their customers and to allow customers to access whenever and wherever they want, and from any device.
Their apps allow for mobile payment in a safe and simple way. Prestashop has a varied offer that is easily adaptable. Since it is simple, intuitive and easy to install, understand and manage, it is an ideal platform both to small and medium sized projects.
This is another m-commerce platform which is very successful in Spain, especially in the retail sector. Due to its structure and conception, small business can increase their incomes safely, thanks to online consumption of their products.
Yaap provides final users with offers, discounts and loyalty programs that transform the purchase of a product into a unique experience that users can share on social networks, expanding the message and the product through their contacts.
It is a platform linked to the Internet giant WordPress. It is easy to use and has a very intuitive management dashboard. With an attractive price, WooCommerce offers customers important information with the goal of helping them implementing m-commerce apps.
It offers a lot of appealing free templates and a great variety of paid templates. All of them offer users a great navigability. It is ideal for a small project.
This is one of the m-commerce platforms that create a better purchase experience from the mobile device. CLING! Offers users the chance to create applications for Android and iOS (for customers to download them) and also the possibility to generate responsive webpages, for users to browse from their smartphones.
It offers a very easy and complete dashboard that enables us to manage the all the app information and to know the evolution of downloads, queries and purchases in real time.
This one is probably one of the most important e-commerce and m-commerce platforms in the world. It is great for big projects and big companies or brands. It offers infinite possibilities: it is multilingual, multicurrency and perfect for multistores.
Furthermore, Magento offers a huge number of free quality templates, a strong and stable platform, and one of the best safety systems in the market.
It is clear that nowadays mobile phones are a great ally for brands that, thanks to web pages and apps, get unparalleled results. M-commerce manages to increase product sales, but it also gives companies a new dose of knowledge about user consumption habits, while it engages them and generates a higher impact on social networks.
Boost online sales with gamification
Gamification platforms, which can be developed in app format to be integrated in the use of smartphones, use ludic elements to affect consumers’ behaviour. As a consequence, they cannot only influence customer engagement, but also catch a lot of new ones.
Want to check it? Contact us and request a demo.
This post is also available in: Spanish