Monday, start game

It seems that the social phenomenon Pokemon GO, which was the topic of our latest

Pokémon GO is the augmented reality game developed by Niantic then released by Nintendo. Launched on July the 6th<span

Gamification is the tool that helps optimizing your marketing strategy and improving results on customer engagement. Through games, customers will live an interactive and unique experience

Don’t get us wrong. This article is not going to be some sort of psychology lesson for beginners. The relationship between positive reinforcement, marketing and gamification is much

Mobile World Congress is the most important event in the world of mobile technology and it breaks attendance records year after year. The 2016 edition will take place in Barcelona <span style="text-decoration

When launching a new product or service, it must be promoted in order to have an impact on users so that they recognize it. The promotion of the product must be original for users to remember it, so

Transmedia storytelling is not a new phenomenon, but it is a really old and perhaps the oldest technique we have for spreading information. It means dividing pieces of a story across multiple platforms

Can you imagine being able to transform your consumers’ routine actions into unique experience? If you gamify their experience you can do it, this way earning their loyalty. Gamification

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