Monday, start game

First of all, we need to establish the difference between a ‘User Journey’ and ‘Customer Journey’. A customer journey can essentially be broken down into 3 parts:

“Awareness – Consideration – Purchase Decision”

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The question “What is Site Value?” is generally followed swiftly by the question 

What can I do to improve it?’

Well, the good

Digital engagement is about opening a new dialogue with your customers. It is the introduction of a new communication channel that drives

Customer Retention Rate (CRR) is a key metric measuring the proportion of customers retained in a given period

Los consumidores viven enganchados al Smartphone. Para ser exactos, según un

If we’re looking for a company with good practices to engage customers, Starbucks will surely come to the mind of many of us. The franchise managed to secure a loyalty program that

As we said previously, getting customers for your company is an essential part for your business, but it is equally important to engages customer and consumers of your product and services for the company

New technologies do not alienate us from reality, they are increasingly more related with it, and one of the clearest examples of it are campaigns with augmented reality that are

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